Search Engine Optimisation – what is it?
S.E.O (Search Engine Optimisation) is more than just jamming in Key Words throughout your site
Google’s too cleaver for that now – it’s about good quality content. If users spend time on your site, share articles and back-links, that’s when the traffic/meta data cops at Google take notice and boost up your ranking. In short, good writing will provide good content. Here’s a quick list:
- Offer something to your reader. Advice, information, inspiration.
- Share it. On social media, on relevant blogs other than your own. If other bloggers find it’s worth sharing to their readers, be thankful and politely ask for recondition and a link back to your site.
- Know your target reader/audience/market. What are they looking for. Make it easy to find.